Strategy, Purpose & Policy

OSUIT’s communications strategy begins with the guidelines in this style guide. The guidelines provide all the information necessary to ensure the accurate and effective presentation of OSUIT to internal and external audiences.

The guidelines encompass OSUIT’s family of graphic elements, including the OSUIT logo, nomenclature, wordmarks, emblems, positioning statement, university seal, athletics logos, color palette, recommended typefaces and applications to an extended stationery system, presentation media and the OSUIT website.

Who are the guidelines for?

All academic, research, outreach, student services, authorized student organizations and administrative units of OSUIT funded through or by the university that are not legally autonomous must follow these guidelines. Outside agencies or publishers that create print or electronic publications for any OSU units are also required to abide by these guidelines.

Commercial and promotional uses of the university marks

Oklahoma State University asserts ownership over its name, marks and slogans, and those cannot be used to imply or suggest endorsement of any product or service not provided by the university. The university marks, positioning statement, athletic logos and other marks are registered and protected by law. Individuals and organizations outside the university who wish to use any of the university marks for commercial purposes or for promotional activities must first obtain permission from the Office of Trademarks and Licensing at the OSU-Stillwater University Marketing Department.

Kurtis Mason, Trademarks and Licensing Administration
Email: kurtis.mason@okstate.edu; Phone: 405-744-6238; Fax: 405-744-8445

Publications: State law and university policy

By state law and regents’ policy, all university publications — when purchased from university budget accounts — must include a statement of printing authorization and costs and OSU’s nondiscrimination policy. Generally, university publications are those brochures, booklets, newsletters, posters, magazines, catalogs and pamphlets that bear the university name and are produced for audiences outside the university. They do not include business cards, announcements, letters, memoranda, invitations or other personally signed communications. All university publications must contain the following:

Oklahoma State University, in compliance with the Title VI and VII of the Civil Rights Act of 1964, Executive Order 11246 as amended, Title IX of the Education Amendments of 1972, Americans with Disabilities Act of 1990, and other federal laws and regulations, does not discriminate on the basis of race, color, national origin, sex, age, religion, disability or status as a veteran in any of its policies, practices or procedures. This includes but is not limited to admissions, employment, financial aid and educational services. Title IX of the Education Amendments and Oklahoma State University policy prohibit discrimination in the provision or services or benefits offered by the university based on gender. Any person (student, faculty or staff) who believes that discriminatory practices have been engaged in based on gender may discuss his or her concerns and file informal or formal complaints of possible violations of Title IX with OSU’s Title IX coordinator: the Director of Affirmative Action, 408 Whitehurst, Oklahoma State University, Stillwater, OK, 74078, (405) 744-5371 or (405) 744-5576 (fax).

Immediately following, the cost statement should appear:

This publication, issued by Oklahoma State University Institute of Technology as authorized by (originating authority), was printed by (printing vendor) at a cost of $(cost of printing only). (Number printed) / (year and month printed).

Or when appropriate:

This publication, issued by Oklahoma State University Institute of Technology as authorized by (originating authority), was printed at no cost to the taxpayers of Oklahoma.

When using TAACCCT grant funding, this statement should be used:

This workforce product was funded by a grant awarded by the U.S. Department of Labor’s Employment and Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. This product is copyrighted by the institution that created it. Internal use by an organization and/or personal use by an individual for non-commercial purposes are permissible. All other uses require the prior authorization of the copyright owner.

Graphic standards oversight

OSUIT’s Office of Marketing & Communications administers the graphic identity program. All general and policy questions or requests for variances should be directed to Office of Marketing & Communications. OSUIT Marketing & Communications, OSU University Marketing, Trademarks and Licensing, the purchasing department and university mailing services work together to oversee implementation of the guidelines, provide consulting and ensure compliance.

OSU Institute of Technology prohibits the use of institutional marks with language or depictions that are insensitive or offensive based on race/ethnicity, color, gender, creed, religion, sexual orientation, or national origin.

Legal ownership statement

Oklahoma State University asserts ownership over its name, trademarks, slogans, logos, mascot and any combination that refers to or is associated with OSU. This intellectual property is registered with the United States Patent and Trademark Office and the Office of the Secretary of State of Oklahoma. The Office of Trademarks and Licensing, working with the Office of Legal Counsel, is responsible for the administration and management of OSU’s trademark and logos.

The mission for the Office of Trademarks and Licensing is to 1) ensure proper use of those trademarks, logos and other insignia that have come to be associated with OSU; 2) generate income to support and enhance the scholastic missions of the university and 3) protect the university’s reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the institution’s name, initials or logos.

Any college, department, organization or unit of the university that purchases items bearing the university logos must first obtain permission from the Trademarks and Licensing administrator in the University Marketing office. All items must be purchased from a business that has obtained a license to produce the university’s trademarks.

Kurtis Mason, Trademarks and Licensing Administration
Email: kurtis.mason@okstate.edu; Phone: 405-744-6238; Fax: 405-744-8445


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